Anyone working in sales will know that there are hundreds (or more likely, thousands) of articles and posts that stress the importance of generating qualified leads. Whilst this is a crucial part of the sales process, this can often create a tendency to overlook the necessity of lead nurturing. While 74% of companies stated that converting leads into customers was their top priority, only 35% of B2B marketers claim to have established a lead nurturing process.
Are you a Digital agency in need for a big account?
Always on hunt for more opportunities, Upstream spoke to the Head of Digital of a leading recruitment agency, after it was reported that it had achieved a 15.6% hike in pre-tax profit.
With Valentine’s Day around the corner, it would be rude not to lovingly applaud the innovation of some of our favourite brands’ campaigns. Here’s a selection of our favourite news this week:
Our Exclusives team had a conversation with the Head of Brand Sponsorships & Digital Marketing at a major consumer finance brand. We discussed procurement procedures for marketing, PR and Digital agencies, when their next agency review will be and how they engage agencies.
An online retailer of premium clothing brands is currently building a robust marketing strategy, a key part of which will be an intelligent email marketing drive. When Upstream discussed their plans with The Head of Digital, they flagged that while the marketing strategy is still being planned, the company would like to hear from agencies with strong experience in this area. This represents a great opportunity for agencies to introduce themselves ahead of the retailer finalising their strategy.