Today Upstream was in conversation with an FMCG brand based in Derbyshire, and spoke with its Marketing Manager.
With Valentine’s Day around the corner, it would be rude not to lovingly applaud the innovation of some of our favourite brands’ campaigns. Here’s a selection of our favourite news this week:
An online retailer of premium clothing brands is currently building a robust marketing strategy, a key part of which will be an intelligent email marketing drive. When Upstream discussed their plans with The Head of Digital, they flagged that while the marketing strategy is still being planned, the company would like to hear from agencies with strong experience in this area. This represents a great opportunity for agencies to introduce themselves ahead of the retailer finalising their strategy.
The team at Upstream has just contacted the Head of Brand of a well-known telecommunications company to catch up on their need for a digital agency. We have been informed that the company is currently in the lengthy process of defining its brand and preparing for a brand overhaul which will hopefully be complete within three months. The company is also thinking of developing a PR and Communications Strategy, to support and solidify this re-brand in the minds of consumers.