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With Valentine’s Day around the corner, it would be rude not to lovingly applaud the innovation of some of our favourite brands’ campaigns. Here’s a selection of our favourite news this week:
Our Exclusives team had a conversation with the Head of Brand Sponsorships & Digital Marketing at a major consumer finance brand. We discussed procurement procedures for marketing, PR and Digital agencies, when their next agency review will be and how they engage agencies.
Upstream has recently contacted a leading consumer company who informed us that as part of their social media strategy, they were looking to integrate video content.
An online retailer of premium clothing brands is currently building a robust marketing strategy, a key part of which will be an intelligent email marketing drive. When Upstream discussed their plans with The Head of Digital, they flagged that while the marketing strategy is still being planned, the company would like to hear from agencies with strong experience in this area. This represents a great opportunity for agencies to introduce themselves ahead of the retailer finalising their strategy.
The team at Upstream has just contacted the Head of Brand of a well-known telecommunications company to catch up on their need for a digital agency. We have been informed that the company is currently in the lengthy process of defining its brand and preparing for a brand overhaul which will hopefully be complete within three months. The company is also thinking of developing a PR and Communications Strategy, to support and solidify this re-brand in the minds of consumers.